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Blackpink -how you like it

  1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience? Blinks the mainstream the aspirer 2) What audience pleasures are offered by the music video for How You Like That? Diversion - Performance, fast pace Personal relationship - fan interaction online Personal identity - fandom, copying the look of band members Surveillance - knowledge of Korean music and culture 3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments?  0:44 seconds in because it has all four of the girls in doing their most popular choreography and they all look stunning 1:41 because they are all in it wearing amazing outfits doing an an iconic dance on an iconic set 0:19 because Jennie is most biased and she is wearing a very sparkly and beautiful outfit 4) How was the How You Like That music video marketed and promoted to the audience? preceeded by te...
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introduction to music videos

  1) What are the key conventions of music video? Movement - often fast pace either in terms of actors, camera work or editing Performance - band or artist playing showcasing their talent Narrative - Including a strong message or story sometimes an emotional meaning attached Visual effects - animation or range of camera shots and angles Promotional device - to sell the band or artists music Editing and sound - footage is usually edited to match the music Mise-en-scene - CLAMPS 2) What is intertextuality? Intertextuality is when one media text references another media text 3) When did music videos first become a major part of the music industry? The 1980s as big budgets were spent on them and they we shown on television  4) What la unched in 1981 and why  were music videos an important part of the music industry in the 1980s and 1990s? MTV was launched in 1981 which made music videos important as it meant that they were shown on tv 5) How are music videos distributed and w...
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Magazines: Final index

  1 )  Magazines: Tatler magazine CSP 2)  Magazines: Heat magazine CSP   3)  Advertising assessment learner response  
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Advertising assessment learner response

  1) Type up your  WWW/EBI feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential).  WWW=Good understanding and knowledge of conventions in reference to OMO conventions and historical contexts  EBI=What are the key messages that galaxy are trying to convey? How does narrative communicate those messages  10/32 Grade 3  2) Read the  mark scheme for this assessment  carefully. Write down the mark you achieved for each question:  Q1: 2/2 Q2: 4/12 Q3: 3/6 Q4: 1/12 3)  Look specifically at  question 2  - the OMO 12-mark question. Pick out  three  points from the mark scheme that you didn't include in your answer.  -central image where her sleeve is rolled up and wearing makeup suggesting she is looking attractive while working hard  -past WW2 suggesting women were at work -"Thisll shake you , Mother " slogan of OMO 4) Now look at  question 3  - on t...
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heat case study

Introduction - Heat Media pack 1) Look at the  Heat Media Pack . Go to  page 2 : the Heat mission. Write  three  things that Heat offers its readers under 'print'. And Life Hacks gives readers down-time inspo by curating the buzziest experiences in travel, food, fitness, wellbeing and homes. 2) Now go to  page 3  of the Media Pack - celebrity focus. What does the page say that Heat offers readers? We ensure heat readers are always in the know and give them conversation- starters they can show off about to their mates down the pub. 3) Now look at  page 4  of the Heat Media Pack. What other content does Heat magazine offer its readers aside from celebrity news? provide them with the best, most beautiful and  affordable edit of the high street and online’s  hottest must-buys. 4) Look at  page 5 . What is Heat magazine's audience profile? Write all the key details of their audience here. FEMALE/MALE: 90% / 10% AVG AGE: 37 AGE PROFILE: 5...
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tatler

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Introduction - Tatler Media pack 1) Look at the  Tatler Media Pack . Go to  page 2 : how does the editor introduce the magazine? the editor introduces the magazine by adding a serif text which is shown in bold and emphasises in a strong way towards the audience 2) Now go to  page 4  of the Media Pack. Focus on the print magazine ( NOT  tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader? age=average 41 gender percentage=73% women  ABC1%(social class)=83% HHI(household income)=£261,572 London/SE= 70% These demographic details suggest that they have a high percentage of an audiene and mostly targeted at women  3) Look at  page 6 . What do Tatler readers think about fashion? How much do they spend? £843 million spent on fashion last year 62% agree that they buy...
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Galaxy 'Chauffeur' advert

    1) What  key conventions  of TV advertising can you find in the Galaxy advert? -Logo-Galaxy chocolate -sound-soundtrack from a 1950s movie -camera-close up of the galaxy bar -narrative (storyline)-link to romance, woman needed saving from the man. -'call to action'-galaxy chocolate helps you solve problems? Promotes happiness and enjoyment. -Mise-en-scene-setting (famous Amalfi coast in Italy) reinforces luxury, actor Audrey Hepburn famous Hollywood actress in 1950s. 2) What is the  key message  the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. The key message for the advert is that the chocolate makes you feel better and the setting and location is somewhere abroad near a sea which maybe tells us its a luxury holiday and if they have the chocolate they will feel as if they are abroad and at peace. 3) Who is Audrey Hepburn and w hy did Galaxy select Audrey Hepburn for this advert?  A...
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