radio 1 launch csp

 

Radio 1 Launch CSP: blog tasks



Historical, social and cultural contexts

1) What radio stations were offered by the BBC before 1967?

BBC radio home   BBC radio light    BBC third

2) How was BBC radio reorganised in September 1967? What were the new stations that launched?

they changed all radio stations and brought new people to work on the radios and they added radio 1 radio 2 radio 3 radio 4  

3) What was pirate radio and why was it popular?

it was radio that were casted on boats and they played pop music because the BBC didn't 

4) Why did pirate radio stop broadcasting in 1967?
because the BBC added needle time and made it illegal for people to listen to pirate radi

5) How did the BBC attract young audiences to Radio 1 after pirate radio stations were closed down?
they brought a man called Tony Blackburn a former DJ on pirate radio and they asked him to design the studio to grab that young, pirate radio audience.6) What was 'needle time' and why was it a problem for BBC Radio?

7) How did BBC Radio 1 offer different content to previous BBC radio stations?

needle was introduced in the early 1960's and that too much music on the radio would mean that people would no longer buy records. the government made a rule that BBC only could play 5 hours of music per day called needle time. pirate stations were international waters so did not have to follow the UK  rules. they could play more music .therefore they were more popular. younger people than BBC 

8) Who was the first presenter for BBC Radio 1 and why did these new Radio 1 DJs cause upset initially at the traditional BBC?
the BBC hired Tony Blackburn who had previously had worked on pirate radio and audiences initially thought he had sold out becoming part of the establishment of the BBC   

9) Listen to excerpts from the Tony Blackburn's first 1967 broadcast - how might it have appealed to young listeners?

it played more pop music which attracted and attached younger audiences 

10) How was Tony Blackburn's radio show more like pirate radio rather than traditional BBC radio content?

it played more pop music and more music more informal like how pirate radio was which was the complete opposite of what the BBC radio had before they rebranded radio 1. 

Audience and industry

1) What was the target audience for BBC Radio 1 in 1967?

young people aged between 13-25

2) Why did Radio 1 initially struggle to attract young listeners?
because it was not seen as cool  young people as the BBC stood for traditional conservative values. it still had a more formal style than pirate radio broadcast stations.
3) What audience pleasures did Radio 1 offer listeners in 1967? (Use Blumler and Katz Uses and Gratifications theory).

personal identity: younger audience relates to Tony Blackburn (24 years old) more informal and rebellious/cooler music

personal relationships: more chatty hanging out listening to music 

diversion: more emphasis on music chat competitions upbeat fast paced

4) How is the BBC funded?

by us paying tv license fees 

5) Applying Stuart Hall's Reception theory, what would the preferred and oppositional readings have been for BBC Radio 1 in 1967? 

preferred reading: cool and innovative and new

oppositional reading: think he had sold out or became part of the establishment which is the BBC