industries ; ownership and control

 1) What is a conglomerate in the media industries? 

major media company


2) What is a subsidiary?
smaller companies 

3) What are the benefits for media companies of vertical integration?
Vertical integration helps companies gain greater control over the supply chain and manufacturing process, leading to lower costs, economies of scale, and less reliance on external parties.

4) What are the benefits for media companies of horizontal integration?
It allows companies to gain market share and market power, eliminate their competition, acquire new products and services, a larger customer base, and increase their revenue. It also gives them the opportunity to create new economies of scale and economies of scope.

5) Give three examples of media companies or brands that have used synergy to maximise their profits. There are examples in the notes above to help you.
mobil 
pixar
disney

6) What is convergence and what device has changed the relationship between audiences and producers? 
technological convergence refers to the fact we can now access all different types of media on one device 

the growth o smartphones has completely changed the relationship between industries and audiences 

7) Why did Facebook buy Instagram for $1bn? Answer in as much detail as possible
Facebook bought Instagram for $1 billion in 2012, during that time Instagram had only 30 million users. Today, Instagram has 800 million users. To answer your question, Facebook bought Instagram because: It saw it as a threat and capable competitor.

8) What is the name of the media billionaire who used to own Fox?
Rupert Murdoch
9) List 10 companies that are part of the Disney media empire. The graphic below will help you. 
 
  • ABC
  • ESPN (80% stake)
  • Touchstone Pictures
  • Marvel
  • Lucasfilm
  • A&E (50% equity holding with Hearst Corporation)
  • The History Channel (50% equity holding with Hearst Corporation)
  • Lifetime (50% equity holding with Hearst Corporation)
  • Pixar
  • Hollywood Records
  • Vice Media (10% stake)
  • Core Publishing
10) Why did Disney buy Fox - what are the benefits? These benefits are particularly discussed towards the end of the article. 
Fox owned the rights to the last batch of Marvel characters that had yet to appear in the MCU, those being the X-Men and the Fantastic Four. Disney buying Fox allows Marvel Studios a greater degree of creative freedom and control over the Marvel Universe on film and TV.

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