advertising and marketing

 


1) What key conventions of print adverts can you find and what are the connotations or deeper meanings of each convention?

  • picture of product (Skittles) in central image 
  • slogan "taste the rainbow" suggests you will be trying many different fruity flavours
  • this advert also contains a 'pack shot' which includes an image of there top selling product 'skittles'
  • 'skittles' also have a USP(unique selling point) which includes there colour scheme with a variety of different flavours 
  • the background also contributes to the slogan as they have created a rainbow in the clouds out of their own product 



Use Google images to research classic adverts. Find examples for the following and add them to your blog:

1) An advert with a clear brand identity


2) An advert that uses shock tactics or a controversial idea


3) An advert that creates a a strong emotional connection to the audience

















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