shameet gcse blog

  Demographics and Psychographic 1) What information do media companies use to create a demographic profile of their audience? Certain sections of the population (e.g. age, gender, education, social class, race, jobs and home) 2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? They need to know more about their audience than simply age, gender or where they live. 3) What are the seven different Pychographic groups?  The Aspirer, The Explorer, The Reformer, The Mainstream, The Succeeder, The Struggler, The Resigned 4) Write a brief summary of what each Psychographic group is seeking or motivated by. 5) What psychographic group or groups do  YOU  belong in? Think about your own interests and lifestyle and explain your decision.