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advertising and marketing

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  1) What  key conventions  of print adverts can you find and what are the  connotations  or deeper meanings of each convention? picture of product (Skittles) in central image  slogan "taste the rainbow" suggests you will be trying many different fruity flavours this advert also contains a 'pack shot' which includes an image of there top selling product 'skittles' 'skittles' also have a USP(unique selling point) which includes there colour scheme with a variety of different flavours  the background also contributes to the slogan as they have created a rainbow in the clouds out of their own product  Use Google images to research classic adverts. Find examples for the following and add them to your blog: 1) An advert with a clear brand identity 2) An advert that uses shock tactics or a controversial idea 3) An advert that creates a a strong emotional connection to the audience
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His Dark Materials: Language and Representation blog tasks

  Language and close-textual analysis 1) Write an analysis of the episode - using  your notes from the screening in class .  Make specific, detailed reference to moments in the text using media terminology (e.g. media language - camera shots and movement, editing, diegetic/non-diegetic sound, mise-en-scene etc.) You can currently  watch His Dark Materials on BBC iPlayer here . Camerawork, editing and sound:  To start off the episode they utilise epic non diegetic music (meaning the characters can't hear the music) to set the atmosphere for the rest of the opening scene and the rest of the episode. They also use an establishing shot of the "city in the sky" in order to hook the audience and communicate that it will have heavy fantasy themes. When ever they show us Mrs Coulter they almost always show her on a low angle shot because it makes her seem more powerful and portrays her as a strong and important villain. Before the chase scene, when Lyra peaks her head o...
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Audience and Industry: (Doctor Who)

  Audience 1) Who is the target audience for Doctor Who? Do you think it has changed since 1963? Mainstream family audience, and also to both males and females. As it is mainstream and made for families, the age can range from 10- 40+ 2) What audience pleasures are offered by Doctor Who - An Unearthly Child? Apply Blumler and Katz's Uses and Gratifications theory to the episode. Make sure you provide specific examples from the episode to support your ideas. Personal Identity: Susan can give teenagers identity as she is a teenager herself, and she wears casual clothes that a 1960s teen would wear. Ian and Barbara could give identity to teachers as they also care about what is going on in their students' lives. Personal Relationships: Audience members could form relations with Ian and Barbara, as they seem like the heroes for the majority of the episode. Diversion (Escapism): The genre is science fiction, and this offers diversion as it is different from reality, and it offers en...
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