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advertising and marketing

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  1) What  key conventions  of print adverts can you find and what are the  connotations  or deeper meanings of each convention? picture of product (Skittles) in central image  slogan "taste the rainbow" suggests you will be trying many different fruity flavours this advert also contains a 'pack shot' which includes an image of there top selling product 'skittles' 'skittles' also have a USP(unique selling point) which includes there colour scheme with a variety of different flavours  the background also contributes to the slogan as they have created a rainbow in the clouds out of their own product  Use Google images to research classic adverts. Find examples for the following and add them to your blog: 1) An advert with a clear brand identity 2) An advert that uses shock tactics or a controversial idea 3) An advert that creates a a strong emotional connection to the audience
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His Dark Materials: Language and Representation blog tasks

  Language and close-textual analysis 1) Write an analysis of the episode - using  your notes from the screening in class .  Make specific, detailed reference to moments in the text using media terminology (e.g. media language - camera shots and movement, editing, diegetic/non-diegetic sound, mise-en-scene etc.) You can currently  watch His Dark Materials on BBC iPlayer here . Camerawork, editing and sound:  To start off the episode they utilise epic non diegetic music (meaning the characters can't hear the music) to set the atmosphere for the rest of the opening scene and the rest of the episode. They also use an establishing shot of the "city in the sky" in order to hook the audience and communicate that it will have heavy fantasy themes. When ever they show us Mrs Coulter they almost always show her on a low angle shot because it makes her seem more powerful and portrays her as a strong and important villain. Before the chase scene, when Lyra peaks her head o...
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Television: His Dark Materials - Audience and Industry

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