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advertising and marketing

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  1) What  key conventions  of print adverts can you find and what are the  connotations  or deeper meanings of each convention? picture of product (Skittles) in central image  slogan "taste the rainbow" suggests you will be trying many different fruity flavours this advert also contains a 'pack shot' which includes an image of there top selling product 'skittles' 'skittles' also have a USP(unique selling point) which includes there colour scheme with a variety of different flavours  the background also contributes to the slogan as they have created a rainbow in the clouds out of their own product  Use Google images to research classic adverts. Find examples for the following and add them to your blog: 1) An advert with a clear brand identity 2) An advert that uses shock tactics or a controversial idea 3) An advert that creates a a strong emotional connection to the audience
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Television: His Dark Materials - Audience and Industry

  Audience 1) What audience do you think His Dark Materials is aimed at and why? Think about demographic and psychographic groups.  You can  revise Pyschographics here . His Dark Materials is aimed at families , as the episode airs on a Sunday night at 8 PM, and is also intended for people who enjoy reading Philip Pullman's His Dark Materials  books. It  is also targeted at people who enjoy the fantasy  genre. 2) What audience pleasures are offered by His Dark Materials - The City of Magpies? Apply Blumler and Katz's Uses and Gratifications theory to the episode. Make sure you provide specific examples from the episode to support your ideas. Personal Identity:  People can find identity through Lyra and Will as they are your normal teenagers, and Will is also from Oxford, like some other people.  Personal Relationships:  People can form relationships with Will and Lyra because they are the main characters, and we get to see things from th...
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Audience and Industry: (Doctor Who)

  Audience 1) Who is the target audience for Doctor Who? Do you think it has changed since 1963? Mainstream family audience, and also to both males and females. As it is mainstream and made for families, the age can range from 10- 40+ 2) What audience pleasures are offered by Doctor Who - An Unearthly Child? Apply Blumler and Katz's Uses and Gratifications theory to the episode. Make sure you provide specific examples from the episode to support your ideas. Personal Identity: Susan can give teenagers identity as she is a teenager herself, and she wears casual clothes that a 1960s teen would wear. Ian and Barbara could give identity to teachers as they also care about what is going on in their students' lives. Personal Relationships: Audience members could form relations with Ian and Barbara, as they seem like the heroes for the majority of the episode. Diversion (Escapism): The genre is science fiction, and this offers diversion as it is different from reality, and it offers en...
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