industries ; ownership and control
1) What is a conglomerate in the media industries? major media company 2) What is a subsidiary ? smaller companies 3) What are the benefits for media companies of vertical integration ? Vertical integration helps companies gain greater control over the supply chain and manufacturing process, leading to lower costs, economies of scale, and less reliance on external parties . 4) What are the benefits for media companies of horizontal integration ? It allows companies to gain market share and market power, eliminate their competition, acquire new products and services, a larger customer base, and increase their revenue . It also gives them the opportunity to create new economies of scale and economies of scope. 5) Give three examples of media companies or brands that have used synergy to maximise their profits. There are examples in the notes above to help you. mobil pixar disney 6) What is co...