shameet gcse blog

    1) What  key conventions  of TV advertising can you find in the Galaxy advert? -Logo-Galaxy chocolate -sound-soundtrack from a 1950s movie -camera-close up of the galaxy bar -narrative (storyline)-link to romance, woman needed saving from the man. -'call to action'-galaxy chocolate helps you solve problems? Promotes happiness and enjoyment. -Mise-en-scene-setting (famous Amalfi coast in Italy) reinforces luxury, actor Audrey Hepburn famous Hollywood actress in 1950s. 2) What is the  key message  the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. The key message for the advert is that the chocolate makes you feel better and the setting and location is somewhere abroad near a sea which maybe tells us its a luxury holiday and if they have the chocolate they will feel as if they are abroad and at peace. 3) Who is Audrey Hepburn and w hy did Galaxy select Audrey Hepburn for this advert?  A...

  1)  Advertising and Marketing: Key conventions 2)  Gender stereotypes in advertising   3)  Advertising CSP 1: OMO print advert   4)  Advertising CSP 2: Audrey Hepburn Galaxy advert 5)  Media assessment 2 learner response 6)  Advertising CSP 3: Represent NHS Blood campaign  

  Q1:Total=9 Grade=2 WWW-You pick up most of the marks for terminology so now we need to transfer that success to the higher mark questions EBI- Q3+Q6 are holding you back .Revise reception theory and the different readings -Revise the film topic ,particularly blockbuster and independant films (I,Daniel blake is not a blockbuster -you need lots of evidence from the csp in your answer  LR-see blog  Q2: Q1:1/1       Q2:0/1       Q3:2/8       Q4: 1/2       Q5:2/2       Q6:3/20 Q3|:

  1) What is an advertising campaign? Some adverts are produced in a series as a  campaign . An advertising campaign is a series of advertisements that share a singular theme, message or idea. These are used to raise awareness of an issue or of the brand itself. The best campaigns have an  emotional impact  on audiences. An advertising campaign will usually appear across multiple media platforms - print, broadcast and online. 2) What is the objective of the NHS Represent campaign?  The objective is to try make more black and Asian people to donate blood as it was only 3% (in 2016) so the aim was to bring awareness and try get more of them to do so as it was needed to treat patients with sickle cell disease and thalassaemia which mainly affect patients of black or Asian heritage. 3) What does this advert want people to do once they've seen it (the 'call to action')?  to book an appointment to give blood, visit the NHS blood donation website, call 0300 123 23...