advertising and marketing : final index

 1) Advertising and Marketing: Key conventions

2) Gender stereotypes in advertising 




Comments

Post a Comment

Popular posts from this blog

advertising and marketing

Image
  1) What  key conventions  of print adverts can you find and what are the  connotations  or deeper meanings of each convention? picture of product (Skittles) in central image  slogan "taste the rainbow" suggests you will be trying many different fruity flavours this advert also contains a 'pack shot' which includes an image of there top selling product 'skittles' 'skittles' also have a USP(unique selling point) which includes there colour scheme with a variety of different flavours  the background also contributes to the slogan as they have created a rainbow in the clouds out of their own product  Use Google images to research classic adverts. Find examples for the following and add them to your blog: 1) An advert with a clear brand identity 2) An advert that uses shock tactics or a controversial idea 3) An advert that creates a a strong emotional connection to the audience
Read more

His Dark Materials: Language and Representation blog tasks

  Language and close-textual analysis 1) Write an analysis of the episode - using  your notes from the screening in class .  Make specific, detailed reference to moments in the text using media terminology (e.g. media language - camera shots and movement, editing, diegetic/non-diegetic sound, mise-en-scene etc.) You can currently  watch His Dark Materials on BBC iPlayer here . Camerawork, editing and sound:  To start off the episode they utilise epic non diegetic music (meaning the characters can't hear the music) to set the atmosphere for the rest of the opening scene and the rest of the episode. They also use an establishing shot of the "city in the sky" in order to hook the audience and communicate that it will have heavy fantasy themes. When ever they show us Mrs Coulter they almost always show her on a low angle shot because it makes her seem more powerful and portrays her as a strong and important villain. Before the chase scene, when Lyra peaks her head o...
Read more

I,Daniel,Blake

  1) What is independent cinema and how is it different to Hollywood blockbusters? Blockbusters, typically backed by major studios with large budgets, often follow conventional storytelling structures designed to appeal to a broad audience. In contrast, independent films are often crafted with a more intimate and personal approach 2) What is I, Daniel Blake about? It  spotlights the hurdles that the most vulnerable citizens face in realising their basic right to human dignity in the UK's benefits system 3) Who directed I, Daniel Blake and why is this important? I, Daniel, Blake was directed by ken loach and this is important because the BBFC rated this movie 15 rated 4) How was I, Daniel Blake promoted to an audience? List at least  three  different methods used by the film's marketing campaign and  how  they targeted their audience. taste make screenings  street marketing newspaper inclusions 5) What unusual or creative marketing methods were used to ...
Read more