Audience and Industries-Newspapers-daily mirror

  Audience and Industries


Work through the following questions to complete your work on the Daily Mirror.

Audience

1) What is the Daily Mirror's audience? List the key statistics here.
the audience of Daily Mirror is more towards the working class and targets more of an elderly audience as it presents entertainment and keeps people in touch with the world around them. 
2) Why do the Mirror stories on the CSP pages appeal to the Daily Mirror audience?
it focuses political narratives specificially targeting  tory policies with a strong and critical tone 
3) Why might a reader enjoy the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer.
A reader would enjoy reading Daily Mirror as it provides entertainment and diversion targeting towards celebrity gossip which would entertain elder people.
4) Why are print newspapers generally read by older audiences?
it offers its audience opportunities to engage with stories on a much more personal level as well as watching video content.
5) How are the CSP pages constructed to appeal to Daily Mirror readers? Think about text and selection of images.
The CSP pages are constructed to appeal to Daily Mirror readers as they utilise a scandal-based main splash head to entice and attract their audience, alongside a large main image of the company name Fujitsu to encourage those already familiar with the scandal to read the newspaper. 



Industries

1) What company owns the Daily Mirror and why are they struggling? 
The Daily Mirror is owned by Reach, which used to be called Trinity Mirror. Reach publishes over 240 regional titles in addition to the Daily Mirror and Sunday Mirror. The Daily Mirror is struggling because of the rise of the internet and that news is now digitalised.


2) Who was the Daily Mirror editor between 2018 and 2024 and what was the Partygate scandal that the Daily Mirror exposed? 
The Daily Mirror's editor was Allison Phillips. The Partygate scandal is what brought down the PM Boris Johnsons and that he was at a party during covid times and a day before Philips funeral 

3) What is the Daily Mirror's circulation? How many papers did the Daily Mirror used to sell back in the 1990s?
The Daily Mirror sales dropped significantly more than 4 million and went down to 200k in 2025

4) How has the Daily Mirror reacted to the decline in print sales and the growth of the internet?
 The Daily Mirror created the mirror.co.uk website and social media accounts on all the major sites. The Daily Mirror provides this online content for free. Some newspapers (e.g. The Times) have a paywall on their online content which means that they charge subscription fees to read articles. The Daily Mirror created news based content that updates regularly, is shared on social media channels, includes a range of video content and encourages audience involvement.

5) List five of Galtung & Ruge's News Values and explain how they link to the stories in our CSP edition of the Daily Mirror.

Daily Mirror being is a newspaper that publishes everyday

Amplitude: a large amount of people were affected by the post office scandal

Familiarity:  the scandal happens in Britain and it affected everyone in the country

Continuity: the scandal has been showed in the news before but has been re-covered

Negativity: the post offices scandal is a extremely negative story that also engaged the audience and for                     them to direct there anger at a certain person 

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