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Showing posts from January, 2025

OMO Advert

  1) What year was the advert produced? 1950s 2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam. women were portrayed to be a 'housewife' or 'mother' and always look 'good' throughout the year 3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product? 'OMO makes whites bright' is promoting the product as it makes ur clothes white with 1 use 4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society? 5) Why is a picture of the product added to the bottom right of the advert? It gives the audience a visual representation of the product they are buying 6) What are the connotations of the chosen colours in this advert - red, white and blue? The connotations of the c...

Gender representation in advertising

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  1) Find  three  adverts featuring women that are from the 1950s or 1960s.  Save the images to your Media folder as jpegs and then import them into your blog post.  Hint:  You may wish to look at car, perfume or cleaning products but can use any product you wish. 2) Find  three  adverts featuring women that are from post-2000 .  Save the images to your Media folder as jpegs and then import them into your blog post. post-200 3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples.  women were mostly portrayed in the kitchen or cleaning , not expected to be working , mostly taking care of family  4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples. they are less portrayed as cleaning or being in the kitchen and mostly men are taking that responsibility , sexualised and objectified  5) How do your chosen adverts suggest representations of gender have...

advertising and marketing

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  1) What  key conventions  of print adverts can you find and what are the  connotations  or deeper meanings of each convention? picture of product (Skittles) in central image  slogan "taste the rainbow" suggests you will be trying many different fruity flavours this advert also contains a 'pack shot' which includes an image of there top selling product 'skittles' 'skittles' also have a USP(unique selling point) which includes there colour scheme with a variety of different flavours  the background also contributes to the slogan as they have created a rainbow in the clouds out of their own product  Use Google images to research classic adverts. Find examples for the following and add them to your blog: 1) An advert with a clear brand identity 2) An advert that uses shock tactics or a controversial idea 3) An advert that creates a a strong emotional connection to the audience