OMO Advert

 


1) What year was the advert produced?

1950s

2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam.

women were portrayed to be a 'housewife' or 'mother' and always look 'good' throughout the year

3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product?

'OMO makes whites bright' is promoting the product as it makes ur clothes white with 1 use

4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?

5) Why is a picture of the product added to the bottom right of the advert?
It gives the audience a visual representation of the product they are buying

6) What are the connotations of the chosen colours in this advert - red, white and blue?
The connotations of the chosen colours represents 

7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.

8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.

9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?

10) What is the oppositional reading for this advert - how might a modern audience respond to this text and the representation of women here?

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