Advertising assessment learner response

 1) Type up your WWW/EBI feedback in full (you don't need to write the mark and grade if you want to keep this confidential). 

WWW=Good understanding and knowledge of conventions in reference to OMO conventions and historical contexts 

EBI=What are the key messages that galaxy are trying to convey? How does narrative communicate those messages 

10/32 Grade 3 

2) Read the mark scheme for this assessment carefully. Write down the mark you achieved for each question: 

Q1: 2/2
Q2: 4/12

Q3: 3/6

Q4: 1/12

3) Look specifically at question 2 - the OMO 12-mark question. Pick out three points from the mark scheme that you didn't include in your answer. 
-central image where her sleeve is rolled up and wearing makeup suggesting she is looking attractive while working hard 
-past WW2 suggesting women were at work
-"Thisll shake you , Mother " slogan of OMO


4) Now look at question 3 - on the NHS Represent advert. Use the mark scheme to identify one way the advert subverts stereotypes of race/ethnicity and one way it might reinforce stereotypes of race/ethnicity. Try and write points you didn't include in your original answer if you can.
 
subverts stereotypes by presenting black and asian people in positive roles e.g. lady leshurr is a successful rapper who shows representations of black and asian minorities in successful roles , more people of that ethnicity will be encouraged to donate blood 

5) Finally, look at question 4. Use the mark scheme to identify three points you could have made regarding the key messages in the Galaxy advert with regards to genre, narrative and intertextuality.


genre- slogan"why choose cotton when you can have silk"key message of this is that they have higher quality products 

propps- Audrey Hepburn(damsel in distress) is saved in a bus by a "hero" in a car 

intertextuality-Audrey Hepburn eats breakfast at tiffanys "roman holiday" suggesting there are glamouras holiday films 




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