1) What years did YouTube, Twitter and Instagram launch?

YouTube in 2005, Twitter in 2006, and in 2010, Instagram


2) What is the definition of an influencer?
a person who has become well known through regular social media posts and is able to promote a product or service by recommending or using it online.

3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can.
Kylie Jenner=estimated net worth: Approximately $670 million=392 million followers on Instagram=59.5 million followers on TikTok

4) How big is the influencer industry according to the article?
the influencer marketing industry was worth $8bn a year,
5) What are the problems associated with being an influencer?

6) Why is it suggested that audiences actually like being sold products by influencers?

7) What representation of beauty is often found on Instagram or other influencer sites?

8) What is YOUR opinion on influencers? Are they a positive or negative influence on our society and culture? Why?

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