Language

1) Make two lists - one of website conventions used on Marcus Rashford and Kim Kardashian's official website and one of social media conventions found on their Instagram pages. 

website conventions

  • login/account-Kim K and Marcus 
  • Homepage link-Kim K and Marcus
  • Search menu/navigation-Kim K and Marcus
  •  Logo/Brand-Kim K and Marcus

  • images/videos-Kim k and Marcus

social media conventions

  • profile picture-both
  • images/videos-both
  • verification symbol-both
  • self promotion-both
  • link to shop-both
  • followers-both

2) How does Marcus Rashford's website and social media promote his brand? Give at least three examples of different pages / posts / images from his website or social media

  • Book club-promotes his own books to get more children reading(in particular boys)
  • Political campaign-Rashford used twitter to challenge the PM(Boris Johnson)(free school meals)
  • FareShare charity work-creates a positive reputation and fits with his campaign

3) How does Kim Kardashian's website and social media promote her brand? Give at least three examples of different pages / posts / images from her brand websites or social media. 

  • "SKIMS""SKKN""SKKYPARTNERS"-allows fans to buy her brand-fashion or makeup
  • profile photo-reinforces stereotypes of women in media 
  • retweets-hyping up her own products and promoting her newest make-up product

4) How does Marcus Rashford's online presence use the narrative of his childhood upbringing to create a positive brand identity?

It uses the narrative as Marcus Rashford makes it clear his only dream is to be helping others around him who really need it and him wearing a casual outfit strips away the rich footballer aesthetic

5) How does Kim Kardashian's website and social media promote other media products or websites using the Kardashian brand (e.g. Keeping Up With The Kardashians TV show)? 

Kim Kardashians background on Instagram  "The Kardashians" shows the collaboration with the big streaming brand "Hulu" which also promotes Kim Kardashians public figure


Representations

1) How does Marcus Rashford use different aspects of mise-en-scene (e.g. clothes/costume/ settings/locations) to create representations of himself on his website and social media? 

2) What examples can you find of website pages, social media posts or aspects of his brand that create a positive representation of Marcus Rashford? You may wish to comment on his discussion of family or his campaigns - his page on the FareShare campaign website may help with this question.

3) How does Marcus Rashford's online presence challenge stereotypes? Think about gender (masculinity), race/ethnicity, social class or football here. 

4)  What representation of celebrity is created by Kim Kardashian's website and social media? How are audience encouraged to view celebrity? 

5) What gender stereotypes are reinforced or challenged in Kim Kardashian's online presence?


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